What are psoriasis and eczema? – Aotea Store

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Kawakawa Balm

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Mānuka Day Cream

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GIFT: Free Kawakawa Balm with any Gift Pack purchased (value $18)

What are psoriasis and eczema?

Our range of therapeutic skincare is deeply nourishing and formulated to support a variety of inflammatory skin concerns, including eczema and psoriasis.



Psoriasis and Eczema: What’s the Difference?

Psoriasis and eczema are both chronic inflammatory skin conditions that tend to flare intermittently. They can cause red, inflamed skin with raised patches that may feel itchy, uncomfortable, or painful.

While the two conditions share similarities, they often present differently. Psoriasis typically appears as thicker, scaly plaques caused by rapid skin cell turnover, whereas eczema more commonly involves dryness, weeping, or crusting of the skin.



What Causes Flare-Ups?

Psoriasis is considered an autoimmune condition, where the immune system becomes overactive and accelerates the production of skin cells. Both psoriasis and eczema are influenced by a combination of genetic and environmental factors.

Common triggers may include stress, illness or infection, environmental allergens, and exposure to harsh or irritating substances.



How Skincare Can Help

Although these conditions are ongoing, supportive skincare can play an important role in helping to manage symptoms and reduce the frequency and severity of flare-ups.

We recommend using our Kawakawa Balm as part of a gentle skincare routine for skin that is prone to eczema or psoriasis.



Why Kawakawa?

Kawakawa has a long history of traditional use for soothing irritated and inflamed skin. Research suggests kawakawa contains bioactive compounds that help support the skin’s natural inflammatory response.

Two key naturally occurring compounds found in kawakawa leaves are myristicin and diayangambin. These compounds are known for their anti-inflammatory and calming properties, making kawakawa particularly well suited to sensitive or compromised skin.

When applied topically, kawakawa-infused balm can help soothe discomfort and support the skin’s natural healing processes.



A Protective, Nourishing Formula

Our kawakawa balm is complemented by beeswax, which forms a breathable protective barrier to help lock in moisture and protect damaged skin. Mānuka oil adds gentle cleansing and skin-supportive properties.

Together, these ingredients help calm, protect, and nourish skin that is prone to flare-ups, without relying on harsh or irritating additives.




Kawakawa Balm

Kawakawa Balm




The perfect balance between incredible versatility and technical care.
An emollient used to treat irritations of the skin associated with; dry skin, eczema, psoriasis, bites, burns and nappy rash.



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